This "Back To School" display,
designed to look like a pencil created
multiple challenges from the initial
concept right through shipment to
Staples' regional distribution ware-
houses across the entire country.
The integrated display was built on an
octagonal wood pallet and included
flexo-printed corrugated, wire racks,
offset printed graphics, and multiple
fastening and protective packaging
components. The display was shipped
entirely assembled with over 2000
individually packaged products, ready
to use at the retail store simply by
removing the protective shipping cover.