The packaging for this Sony data 
cartridge - the first Sony product
of its kind - needed to both educate
and sell end-users on its application.
The resulting design accomplished this 
by combining a thermoformed bottom 
seal tray with die-cut paperboard. 
 J.R. Reeves delivered product in  
half the standard production time 
and received a letter of commendation 
from the division president on this 
"new product promotion."